Bio

 
Tom's Picture for BIOs

TOM CRAWFORD, President

tom@appliedbusinessconceptsinc.com   |   425-260-3811

 

Experience

  • 30+ years experience in B2B technology markets in the functional areas of sales, business development and marketing.
  • 25 years of senior management experience in various B2B firms. 14 of these are with large Fortune 500 companies (Qualcomm, Microsoft) while over 10 of these are with startup companies.
  • 8+ years of consulting to B2B companies.
  • 4+ years of venture capital investing.

 

Expertise and Specialties

Tom's product area expertise is broad and includes software, hardware, services and intellectual property. He also has deep industry experience in telecom, mobile, licensing commercial software and other markets.

Tom’s areas of specialty include: Business-to-business markets; technology products (hardware, software, integrated); telecommunications; mobile hardware and software; value identification and monetization; licensing; pricing (products, software, SaaS, services and IP); direct and channel sales (especially OEM); market and customer segmentation; sales execution, sales infrastructure and process; developing business in new markets; account development and management; contract negotiations; new market planning; go-to-market planning and execution.

 

Perspective

Complementing Tom’s experience and expertise he also bring a perspective of operational scale, ranging from four, high-growth startups to Fortune 500 companies such as Qualcomm and Microsoft. In growing sales and profitability Tom has the experience, expertise and perspective to know what to do, the scale to apply, and how to get it done.

 

Common Themes

The common themes in Tom’s roles and focus involves seeing, leveraging and exploiting a company’s offered value to grow market footprint, customers and revenue.

 

Education

B.S., M.S. Electrical Engineering -- Massachusetts Institute of Technology

MBA -- Harvard Business School